Over time, we have watched luxury travel changing. It has changed in many fundamental ways, and our challenge has been to embrace that change.
Indeed, Truffle Lodge glamping was a nod to these changes because travellers were wanting more than mere luxury accommodation. They were wanting their overnight stay to be an experience in its own right.
So now the usual luxury ‘must haves’ of cloud beds, large en-suites, spectacular views, fabulous food and wine are givens. Now the bed and the en-suite have to be statements pieces and the views have to be supremely instagramable. The food and wine – well that has to be on trend and socially conscious, as well as delicious.
Every element now has to be an individual unique experience, all then bundled together to create ‘the accommodation’ experience.
We think that we have ticked all the boxes, but you will have to come and judge that for yourself.
Then to top it all off, the travellers are wanting unique add-on experiences ….. but we’ll hold that for the next blog.